Challenge

IG, a global trading platform, was taking a big step: launching its first fully licensed crypto offering. Until now, crypto trading was only available through a partnership with Uphold. But with licensing in place, the goal was to move to a more integrated solution using a white-label backend from Coinbase.

The challenge? Move fast, design smart, and build a smooth user experience, while working within tight technical constraints and an evolving product. I had to adapt to Coinbase’s limitations, align with IG’s ongoing rebrand, and stitch together native screens with webviews in a way that felt seamless to users.

It’s an exciting project that’s still in progress - so while I can’t share all the details just yet, it’s been a great opportunity to solve complex design challenges in a fast-moving, high-stakes environment.