Project details
Client:
Monkifly
Tool:
Figma, Perplexity
MonkiFly
Challenge
MonkiFly is being built from the ground up through close collaboration of three partners:
Agnieszka (me) – product designer, product owner and the strategic mind driving vision, research, and roadmap prioritization
Bartek – front-end developer transforming concepts into responsive, intuitive interfaces
Tomek – back-end developer and system architect ensuring scalability, security, and seamless integrations
With full coverage of essential skills, our team achieves:
Swift decision-making backed by mutual trust and transparent communication
Adaptive task allocation to match evolving project needs
Joint iterations across every phase-market research, prototyping, and production releases
Despite our compact team, we maintain a rapid cadence by leveraging an Angular + WebView library and clear role ownership.
Problem
The sports and recreation market in Poland is highly fragmented. Users juggle multiple booking tools, resulting in high abandonment rates. Small studios and independent instructors lack an affordable, intuitive system for schedule, booking, and payment management. This fragmentation limits their visibility, increases marketing costs, and hinders growth on both supply and demand sides.
Research insights
Market & Competitive Analysis - Secondary research identified a PLN 3.5 billion active recreation market in Poland growing at ~12% CAGR through 2025. Existing booking apps (Booksy) focus on mainstream fitness classes, leaving niches (bungee, boat rentals) under-served.
Quantitative Survey:
20+ online respondents aged 18–55 in urban areas.
72% dissatisfied with current booking UX; 68% cite unclear pricing or hidden fees.
80% expect integrated payments and real-time availability checks.
Qualitative Interviews:
8 end-user interviews to map booking behaviors and pain points:
“Active Anna” (25–34): seeks variety, hates multi-app juggling.
“Hobby Jan” (35–50): books sporadically, abandons long registration forms.
4 venue/studio interviews uncover admin challenges:
Manual schedule updates lead to double-booking.
High marketing spend needed to attract one-off customers.
